IL Corso Filinvest Malls, City di Mare’s waterfront lifestyle destination offering retail, dining, and leisure experiences in Cebu’s South Road Properties.

Every successful business district follows a familiar pattern. The earliest investors arrive before the skyline is complete. Businesses establish a presence while the ecosystem is still taking shape. As more capital flows in, commercial activity accelerates, demand strengthens and land values begin to reflect the district’s growing importance.

That cycle transformed Makati, Taguig and Alabang into some of the country’s most valuable commercial addresses.Filinvest has seen this same trajectory through Filinvest City in Alabang, which has grown from a master-planned township into one of the country’s leading business districts.

Today, City di Mare (CDM), Filinvest’s 58-hectare waterfront township in Cebu, is entering a similar phase of growth. The township includes a 40-hectare mixed-use development jointly developed by Filinvest Land Inc. and the Cebu City Government.

CDM is still in its early growth stage — and that’s exactly why now is the time to buy. What was once a long-term master plan is rapidly taking shape into one of Metro Cebu’s most active emerging commercial districts. Roads are being laid, anchor developments are moving forward, and momentum is building — all while current pricing continues to offer a compelling entry opportunity.

That gap won’t last. As infrastructure completes and more businesses commit to the district, commercial lot values are expected to climb, the way they have in every other Metro Cebu growth corridor before it.

"Every established business district was once an emerging one. The difference is that today's premier commercial addresses can no longer offer the same entry opportunities they did at the beginning. CDM is at that pivotal stage, where infrastructure, business investments and market confidence are converging, creating an opportunity for investors to participate in the district's long-term growth," said Don Ubaldo, First Vice President and Head of Filinvest Townships.

Buying now means securing a commercial lot at its most attractive price point, before the district’s momentum drives values up. The window to enter at today’s price is open — but it narrows with every phase of development that gets completed.

The opportunity here isn’t “wait and see.” It’s “get in before everyone else does.” The district isn’t finished yet — which means you can still buy in. Secure your commercial lot now, before prices climb and the best sites are gone. Businesses aren’t waiting — capital is already flowing into CDM ahead of full build-out, making it one of Metro Cebu’s fastest-emerging commercial hubs. The window to secure a commercial lot at pre-maturity pricing is closing fast.

Businesses Are Already Voting With Capital

The strongest signal in commercial real estate isn’t marketing—it’s investment. At CDM, that investment is becoming increasingly visible.

Bo’s Coffee is already operating within the township. MP Coffee, the café brand backed by boxing legend Manny Pacquiao, has broken ground. Jollibee and Chowking are constructing new branches, bringing two of the country’s largest restaurant brands into the estate.

These commitments serve as a strong indicator of market confidence—not only in CDM’s location, but in its potential to attract sustained customer activity and commercial demand.

The TGR Football Field adds to CDM's growing recreational offerings, with reservations now open for football matches, training sessions, and community sports activities

The momentum extends beyond food and beverage.

Future Golf is developing a sports, dining and entertainment destination expected to attract visitors from across Metro Cebu. TGR Football Field continues to host tournaments and training programs, while the township’s skate park has become a regular venue for sporting events and weekend activities.

Each new business strengthens the commercial ecosystem. These businesses have already committed capital — a signal worth noting for future commercial lot owners. Companies don’t invest based on renderings alone; they invest when they see customers arriving, infrastructure improving, and other businesses choosing the same location.

For future commercial lot owners, these developments provide early proof points that the district is moving from potential into actual economic activity.

Cebu’s Next Commercial Address

Situated within the 300-hectare South Road Properties (SRP), CDM occupies the largest township footprint in what has become Cebu City’s most significant urban expansion area.

Large-scale investments in retail, hospitality, mixed-use developments and public infrastructure continue to reshape the district, positioning the SRP as Cebu’s next major growth corridor. For businesses, location is ultimately about access. CDM connects companies to Cebu City, the fast-growing southern corridor and Mactan through the Cebu-Cordova Link Expressway, with the international airport approximately 45 minutes away and the city’s major seaports within roughly 20 minutes.

That accessibility expands customer reach, improves logistics and enhances long-term commercial viability—fundamental drivers of sustainable property appreciation.

Momentum Creates Opportunity

Commercial districts become more valuable as activity compounds.

At the center of CDM is IL Corso, the township's 10-hectare waterfront lifestyle destination offering about 35,000 square meters of leasable commercial space. Home to a growing selection of outlet stores alongside restaurants and waterfront dining concepts, its retail mix and scenic promenade continue to attract both residents and tourists, generating the kind of recurring foot traffic businesses seek before making long-term investments.

For commercial lot investors, the presence of established lifestyle destinations creates an environment where future developments can benefit from existing demand generators rather than starting from zero.

Every new café attracts more visitors. More visitors encourage restaurants. Restaurants attract entertainment operators. Entertainment brings longer dwell times. Higher foot traffic encourages additional investment.

Residents and visitors make the most of CDM's open park, a community space designed for recreation, relaxation, and everyday outdoor activities

Growth in a district tends to feed on itself, and that’s the core case for buying early rather than waiting.

A Strategic Opportunity for Businesses and Investors

For businesses and investors, CDM presents an opportunity to own commercial property in one of Cebu’s most promising growth areas.

This is the right time to become part of CDM’s growth story. With prime commercial lots now available within its master-planned district, CDM lets investors secure early presence in the South Road Properties—one of the fastest-growing areas in the region, backed by major infrastructure projects, improving accessibility, and surging commercial activity. Inventory is limited—act now before these prime lots are gone.

Within the Greenway Block, only 20 commercial lots remain available, ranging from 1,505 to 2,189 square meters beside a 1.3-hectare linear park. Along the waterfront, just five premium commercial lots remain, measuring between 3,333 and 4,614 square meters—among the last large-format oceanfront commercial development sites in Metro Cebu.

Artist's perspective of CDM, where today's commercial lot investments will shape Cebu City's next premier business district

For investors, these represent more than limited inventory. They are an opportunity to participate in the next phase of Cebu’s urban expansion while market values continue to reflect an emerging district rather than a fully established one.

History consistently rewards those who recognize a business district’s trajectory before the market catches on — and CDM is at exactly that point. As CDM attracts more businesses, deepens its commercial ecosystem, and rides the momentum of the SRP’s ongoing transformation, the window to secure a commercial lot at today’s entry point won’t stay open indefinitely.

For businesses and investors seeking a long-term foothold in Cebu’s next premier waterfront district, the opportunity to claim a stake in CDM’s growth story is now — not after the momentum has already priced it in.

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